PiggyPal
PiggyPal is a mobile budgeting app that offers straightforward budgeting tools, personalized guidance, and clear financial insights to make saving money easier than ever.
Problem Statement
The case study addresses the challenge faced by individuals in managing their personal finances effectively due to the lack of intuitive, user-friendly budgeting tools. Many existing budgeting apps are either too complex, lack essential features, or fail to provide real-time insights into spending habits, leading to poor financial planning and stress.
Solution
My mobile budgeting app will feature an intuitive, easy-to-navigate interface using a soothing palette of pinks, whites, and blues to create a less intimidating user experience. By focusing on essential features such as simple expense tracking, customizable budgeting tools, and real-time spending insights, the app avoids overwhelming users. This streamlined approach ensures that users can effortlessly manage their finances, set goals, and receive actionable insights without the complexity of traditional budgeting tools.
Research
For Piggypal, user interviews were essential in shaping a money-saving app with beginners in mind. by delving into users’ thoughts and feelings, Piggypal ensures the app is not only user-friendly but also inviting for those who are new to saving money.
Interview Questions
1. Can you describe any challenges you currently face when trying to save money?
2. How do you feel when you think about using a money saving app?
3. As someone new to the idea of saving money, what kind of guidance or support do you think would be most helpful for you?
4. How do you prefer to navigate through apps? Are there specific navigation patterns or menu structures that you find less intimidating?
5. Share your thoughts on setting saving goals. What features or aspects could make this process non intimidating, and enjoyable.
6. Considering any hesitations, what features or assurances could a money saving app provide to boost your confidence in saving money?
Result
Users of PiggyPal will experience reduced financial stress and improved financial management, leading to better control over their spending and enhanced ability to meet their financial goals. The user-friendly design and essential features will make budgeting a more approachable and effective task, ultimately promoting financial well-being and peace of mind.